When it comes to sales, one of the biggest challenges for founders is not having enough online marketing budget. If you can’t connect with your potential customers, how will they ever understand how great you are?
That’s why it’s important to know all the financing tools you have at your disposal. At Valerian, we love helping founders grow their businesses with a boost of fast and flexible capital. We do this through revenue-based financing – a type of capital advance that is repaid as a fixed percentage of monthly revenue. That means founders can use their advance on marketing efforts, and only repay it back if they make money.
Can’t picture it for yourself just yet? Be sure to read on for some inspiration. Here’s how three founders worked with Valerian to multiply their marketing budgets, increase sales and break down their growth roadblocks.
Mathias of Veeto solved his subscription cash flow issues and delayed a VC round.
Premium dog food subscription business Veeto was scaling rapidly. However, it was experiencing cash flow challenges due to a 4-6 month payback period for the cost of its customer acquisition. Founder and CEO Mathias Veil explained that it was important for Veeto to continue its high customer acquisition rate through digital marketing campaigns, despite the upfront costs.
Mathias was able to fill the gap and get months of marketing funding in advance, so his company could continue scaling at pace.
“After just 24 hours, Valerian granted the advance. At first, it was €20,000, but then it started to increase after just a few weeks once they received continuous revenue data from us,” he said. “We can borrow up to €400,000, which is a significant amount that we can use to keep the business growing without having to raise VC money yet.”
First time founder Bjarke of Bogaard Designs doubled his ad budget and increased sales.
“If I’m not selling anything, I’m not paying anything. This is amazing for a small business.”
Bjarke Solgaard, founder of online furniture designer and retailer Bogaard Designs, loves revenue-based financing. It’s easy to understand why: When his online sales were plateauing, he turned to Valerian for a boost. He knew venture capital wasn’t right for him (he had a clear-cut eCommerce business model, and he didn’t want to give up equity). He chose revenue-based financing instead, and the results gave him new flexibility for growth.
“We could start ramping up our emphasis on digital marketing and really take it seriously,” Bjarke said. “It’s been extremely helpful. Our independent marketing contractor has been working with us for about a month, and we’re seeing increased sales.”
Bogaard Designs doubled its budget with Valerian’s advance. Read more about Bogaard’s story here.
Will of SaaSLeads solved his cash flow issues and continued investing in his company’s growth.
By the end of 2022, Will Konig – founder of sales training business SaasLeads – wants to put 4-500 young people into full-time work in B2B technology sales. In his own words, it’s an ambitious target.
“We need to invest as much as we possibly can into making this target happen,” Will said. “Valerian helps me achieve this in two ways: I now have leverage to improve my immediate cash flow issues – which, when you’re chasing payments, can get a little nerve racking. But also, I’m able to allocate money into more revenue-generating activities.”
Will conducted his first marketing test with capital from Valerian, and soon discovered that if his company invests €20,000 into marketing, it can generate a 3x return. That’s a big discovery and an even bigger asset for growth.
Will now allocates his Valerian funding toward revenue growth and continues doing what he does best as a founder.
There’s no getting around it: Growing your business in a sea of competition is tough. We often see founders with fantastic products and services get stuck in a sales rut – simply because they are lacking appropriate digital marketing spend. That’s where we come in. Let us help you grow your business the right way, on your terms.