When was AWAN born?

AWAN was born in Norway after a successful Kickstarter campaign in 2018. By 2019 we had launched an online store, and during covid in 2020 AWAN started growing as a Scandinavian direct-to-consumer brand, after an early-stage investment from Antler in Sweden.

How did Valerian help?

AWAN is committed to the battle against overproduction in the fashion industry, and our concept is based on producing smaller batches on-demand, independent of seasons. This is a disruptive supply chain flow which takes time to make perfect, and one of our struggles is that we often sell out too long before we get new products in stock. Valerian has helped us fund our production rounds.

If you had only one piece of advice for other founders, what would it be?

Remember that your startup journey is also your personal growth journey.

What can we wish for you in the future?

To be one of the first brands to create a proven growth model based on circular principles and on-demand shopping.