Valerian provides non-dilutive funding to online businesses across various sectors, helping our clients scale rapidly using digital marketing on founder-friendly terms. We utilise an AI-driven approach to determine an advance amount, which is then paid back daily based on a percentage of the company’s revenue. This structure ensures financial flexibility and enables founders to maintain full control of their businesses.
Valerian’s non-dilutive funding can complement venture capital by reducing the overall dilution and ensuring more expensive funds aren’t spent repeat expenses such as digital marketing and inventory purchases. If you’re planning to seek venture capital in the future, Valerian can help increase your valuation before the round. Furthermore, venture capital can use our revenue-based financing to extend the runway of their portfolio companies. For founders who prefer to retain complete control of their companies, Valerian may be an alternative to venture capital, providing immediate cash flow benefits without requiring an equity stake.
Valerian’s funding process is quicker and more founder-friendly than traditional bank financing. Our data-driven approach can provide you with funds within 48 hours of application approval, whereas bank financing may require a lengthy process and a history of profitability. Our repayment structure also offers flexibility, with repayments being a proportion of your company’s revenues, thus reducing the strain on your cash flow if you experience cyclicality and/or seasonality.
Valerian looks for businesses that are digital or partly digital, based in Europe have been in a growth phase for at least 6 months, require funds for digital marketing or inventory and have been generating sales of at least €40k per month for the past 6 months. A positive and healthy return on ad spend and/or inventory monetisation is also considered favourably.
The application process is straightforward and quick. After filling out an initial set of eligibility questions, you’ll grant us access to your relevant platforms in marketing, eCommerce payments, and your latest financial data. Our algorithm will then analyse this data to generate the best possible terms for an advance. After signing the Advance Agreement, the funds will be available immediately after our Know Your Customer (KYC) and verification processes.
We use a proprietary algorithm that assesses the data you provide to generate Key Performance Indicators (KPIs) like LTV/CAC, unit economics, and runway. These KPIs are then weighted to produce a score that defines the cost of your advance and the repayment rate.
The amount of capital made available is calculated based on your specific needs and business performance, ensuring that we provide a meaningful amount to drive your growth. There’s no equity dilution, and no hidden costs – just one fixed fee for each advance we agree.
We work with you to understand how your Valerian advance can best help your company scale with, and this is often shown to be digital marketing or inventory.
Although our advances are tailored for digital marketing and inventory purchases, you have complete freedom to use the funds as you see fit. We believe in your ability to make the right decisions for your business growth.
The repayment structure is based on a fixed percentage of your daily revenues. This percentage is agreed upon during the application process, ensuring it aligns with your budget and cash flow requirements. Repayments start the day after the funds are made available to you.
Since repayments are tied to revenues, should your growth slow the repayments will never become an excessive burden on your business.
We’re committed to a long-term partnership and will work with you to navigate any challenges.
Your data is used solely for assessing your application, servicing your advance, and not sold to any third parties. We employ bank-level security measures to protect your data. You have the right to request your data be deleted at any time.
